Purina Horse Treats

Firsthand knowledge of the cluttered retail environment — as well as the horse/owner relationship — was instrumental in the design of Purina's rebranded horse treats. Consolidating all horse treats under one unifying brand identity simplifies packaging and the shopping experience. With its bright colors and clean design, packages stand out on shelf. Vivid photography of the horse's nose telegraphs the unique relationship between horse and owner. Treat line debuts Summer 2015.