Sav-A-Caf Website


When NPC introduced PoultriMax, their Bovamine brand was already the most widely used probiotic in the feedlot and dairy industries. But NPC was unknown to poultry producers. McCord developed the PoultriMax name, the product positioning and the branding. In addition to printed materials, McCord designed iPad applications and supported NPC's training efforts as they educated their sales force to sell to a completely new industry.